SPIRITS

Demerara Distillers is known not just for the production but also for the marketing of its rums. In 1992, the company introduced its El Dorado brand of rums to the local and international markets by focusing on the well-known legend surrounding its name. The story tells of explorers who traveled to Guyana in search of a fabled golden city known as El Dorado. The tale describes a king who wore a fine dust of gold all over his body; to the explorers he appeared to be made of gold. The legend continues to describe the king's city (Manoa, in Rupununi, in the heartland of Guyana) as being constructed of pure gold, just like its king.In 1992 Demerara Distillers changed the world of rum with the launch of their El Dorado 15 Year Old Special Reserve which established a new standard and pioneered the new wave of aged rums which we know now. This was enabled by the company’s extraordinary wealth and variety of traditional and original distilling equipment and their great store of matured rums - some as old as 30 years.

Since the launch of their flagship 15 Year Old aged rum, the El Dorado brand has stood for an unrivalled collection of age statements, including 3 Single Estate editions each produced from one of the three original production stills which have been preserved from the great Sugar Estates of the 18th and 19th centuries.